By "tolerating" the existence of a content gap in your content, you increase the risk of losing potential leads - people who could otherwise become loyal, returning customers. How to avoid the content gap, what does this term mean and how can Marketing Automation help with it?
A sales funnel makes your marketing far more effective because with it, you can lead every prospect from the initial interest (top of the funnel) right to the purchase/subscription (bottom of the funnel). To make it even more effective, you can automate the vast majority of what’s going on within the sales funnel with marketing...
Drip marketing is a method of reaching the appropriate target group in an automated way. This is something for which marketing automation will be perfect. How to do it?
Is email marketing still effective? When executed properly, yes! 77% of marketers have seen an increase in email engagement over the last 12 months. But in order to achieve such results, you need to stick to several principles and work stages. Let’s have a look at them.
The advantage of having a blog (and a content strategy) is the ability to "recover" value from old entries. Every professional blogger will tell you this: regularly refreshing your content is the key to better positioning. Updating old articles has become as important as creating new ones. How to do it? How can Marketing Automation help with this?
If you run an online store, a loyalty program can help you grow a stable business and enjoy long-lasting relations with your customers. Of course, such programs entail several elements, primarily related to maintaining constant communication with your target audience. And this is where our role begins. In this post, we want to show you how to automate a loyalty program in your company.
Marketing is constantly evolving, adapting to the changing needs and expectations of customers. One of the most fundamental and still important marketing tools is the AIDA model, which focuses on the stages of the customer's purchasing process and is the key to effectively engaging and convincing recipients. Today we will talk about what the AIDA model is and how to use it in marketing. And, of course, how to combine this model with marketing automation.
