KPIs are indicators to measure the effectiveness of marketing activities. They determine whether the implemented activities are achieving their goals. KPIs are essential for any marketing team that wants to monitor and optimize its activities (and, most importantly, see if they make sense and pay off).
Planning marketing activities is crucial to success - as long as, of course, the company wants to advertise (and almost all do). Regardless of the size of the business, you need to constantly adapt to changing market trends, technology and customer preferences. What should be included in a marketing strategy?
We live in a world of influencers. Increasingly, to promote a brand online it is no longer enough (unfortunately) to have a good advertising idea and an interesting, thoughtful product. Customers need social proof, but they don't pay attention to the opinions of random, unknown people. They look for validation from someone they follow daily on social media. Let's talk about influencer marketing.
Do you struggle with optimizing ROI for your marketing activities? There are four universal techniques that will help you deal with this problem. Let’s have a look at them!
Have you ever had problems with customer segmentation in your business? Assigning customers to specific groups can be tricky, but it’s also critical to your business’ success. Thankfully, you don’t have to guess what’s the best option. Martech.org recently published a list of five customer segmentation models that you can apply in your strategy.
According to the latest IAB survey, the current unstable financial situation causes marketers (two/thirds of them, actually) to re-evaluate their media spending more frequently. The majority of specialists surveyed by IAB plan to do so monthly.
