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The best tips that will help you run local campaigns effectively

The best tips that will help you run local campaigns effectively

If you run a business that operates locally, you should concentrate the majority of your efforts on the local audience, perhaps your city or even a district. How can you do so effectively? There are marketing tools and strategies that will help you reach local customers. And in this post, we’re sharing some of the best tips and tricks that will help you conquer your local area.

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5 reasons why you need frequency capping in your advertising campaigns

5 reasons why you need frequency capping in your advertising campaigns

In digital marketing, more is not always better. Certainly, that’s the case with frequency capping, i.e., limiting how often people see your ads. In general, you don’t want to go overboard with your ad impressions as their effectiveness goes down and CPA (cost per acquisition) goes up. Read on to see why you need frequency capping in your ads. There are five good reasons for that!

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How emojis affect your email marketing campaigns

How emojis affect your email marketing campaigns

Do you use emojis in your emails, especially marketing ones? While you may think it’s not very professional, the truth is that they can grab your prospects’ attention and increase OR (open rates). There are two sides to this question, as well as some best practices you should follow if you want to successfully use emojis in your email marketing strategy.

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What does WCAG 2.2 mean for e-commerce?

What does WCAG 2.2 mean for e-commerce?

Do you know what the WCAG standard is? Until recently, it applied only to public institutions, but this will soon change. Are you prepared for it? As early as June 28, 2025, all online stores operating in the EU will have to comply with the WCAG standards at the AA level.

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Push notifications in personalized communication – the key to higher engagement

Push notifications in personalized communication – the key to higher engagement

Push notifications can be very effective at keeping your users and customers engaged and interested in your offer. Even though this tool is sometimes undervalued, it’s actually very flexible. And you don’t need much to start using those notifications in your marketing and sales activities! Read on to see how you can make the most of push notifications in your business.