Wondering how to improve your marketing campaigns? With the development of new technologies, more and more companies are introducing solutions based on artificial intelligence and machine learning. See if it will work for you.
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Tag: marketing
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Transactional or marketing – how not to confuse these types of messages?
Certainly not every customer in your database has marketing consents. Do you know what kind of emails you can send to someone like that? When creating marketing campaigns, you must follow the rules and respect the choice to refuse consent. Sending a marketing email without permission can expose you to unpleasant consequences. On the other hand, after all, you can't leave a user without keeping them updated on the status of their completed order, which is what transactional emails are for. Wondering how to distinguish between types of messages and send them to the right groups? We will dispel your doubts!
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First impressions matter! How to create a winning opening message
Sometimes, you only have one chance to make a good first impression. In many situations, email is the channel you use to introduce yourself, your business, or your offer. Read on to see how to create a winning first email message that captivates your audience’s attention and helps you grow your business!
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What if your premieres could sell themselves? Check out how to make it happen!
Do you have movie and series premieres on your streaming platform? Do you have an online store and are launching the latest collection? Store premieres certainly can't go unnoticed. What if... the novelties sold themselves and automatically displayed to those interested?! If you don't know how to do it, we come to help!
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How context-based marketing can help you get more clients
How can I get more clients? At some point, this is a question most entrepreneurs ask themselves. The truth is that getting new clients is essential for the growth of any business, yet there is no one-size-fits-all solution. That’s why the best thing you can do is explore various strategies and determine what yields the best results.
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How to automate the A/B testing process to find the most effective strategies?
Are you wondering why your campaigns are not very effective? Perhaps it's decided by a small detail or one element that discourages customers. You can look for the cause of the failure on your own, but it will take a lot of time and doesn't guarantee improving the effectiveness of your campaigns. If you are not yet doing A/B testing, it's time to change that! We will tell you how to conduct such tests to choose the most favorable option and make your audience curious.
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Is your company ready for marketing automation? 5 signs it’s time to act!
Marketing automation can offer tremendous work simplification and a lot of time savings. However, not every company is ready to implement or fully benefit from this technology. In this post, we’ll show you five signs that clearly indicate that you’re ready to go with marketing automation. We’ll also share some insights on what to do if you’re not.