In 2021, Google announced it would end third-party data access from its web browser. Since Chrome is the most popular web browser ever, this change is significant for the entire sector. Additionally, Apple has decided to go a similar path, and they introduced a series of privacy-related changes over the last few years. Indeed, marketers...
Two online giants – YouTube and an e-commerce platform Shopify launch a new project together. Will YouTube Shopping take live shopping to a whole new level? Live shopping is when users shop during a live video stream. Although this solution is not yet very popular in Europe, it has many fans in Asia. This form...
Has your marketing adventure just begun? Or maybe you’ve started a new business recently, and you want it to flourish online and attract more and more customers? Whatever the case, you should master the basics of marketing. And we’re here to help! Unlike many people think, online marketing is an extremely vast discipline, comprising technical,...
It stands to reason that if you want your customers to buy more products in your online store, you have to recommend them. Product recommendations can be a source of more orders in your store at a relatively low cost. Still, many stores don’t exploit this technique as effectively as they could. In this post,...
The martech stack can be a vital help in your everyday work. However, to make it effective, you must stick to five crucial elements. As it happens, adding new tools or optimizing your martech stack is not necessarily easy. What should you do then? First, every element of your martech stack must be aligned with...
Recently Shopify and Twitter announced a deal allowing Shopify merchants to sell their products on this social media platform. Thanks to this change, Shopify merchants in the US will be able to open a virtual storefront on Twitter. According to this new deal, Shopify retailers will be able to sell their products on Twitter in...
Email marketing can be a powerful tool for reaching current and potential customers. However, because this form of online promotion directly involves personal information, there are a few things to consider. Let’s see how you can make the most of email marketing without breaking any rules. In general, email marketing consists of two forms of...
