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15 August 2026
by iPresso
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Tag: marketing

Combine online and offline experiences in marketing automation for FMCG
Articles

Combine online and offline experiences in marketing automation for FMCG

Jakub Wyciślik
May 30
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Marketing automation and sales: a matched pair.
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Marketing automation and sales: a matched pair.

Jakub Wyciślik
December 12
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How can context-based marketing increase your sales?
Articles

How can context-based marketing increase your sales?

Jakub Wyciślik
October 26
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How to do an SEO audit and combine SEO with Marketing Automation?
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How to do an SEO audit and combine SEO with Marketing Automation?

Jakub Wyciślik
October 24
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What is ROAS?
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What is ROAS?

Jakub Wyciślik
October 17
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How does a keyword planner work?
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How does a keyword planner work?

Jakub Wyciślik
September 27
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What is UTM?
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What is UTM?

Jakub Wyciślik
September 20
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A customer in an FMCG retail store checking a automated marketing email with a discount coupon on her smartphone. A young smiling woman holding a body wash bottle while browsing personalized loyalty offers.

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A marketing team designing a Customer Journey Map for marketing automation. A man and a woman placing sticky notes on a glass board to outline touchpoints, triggers, and automated workflows.

Customer Journey Mapping – How to Design

If you ever created mind maps in school or still remember timelines from history class,

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