Whether you run a hotel, a tourist agency, an airline, or a booking system, marketing automation can be of great help. And today, we want to show you what your options are.
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Tag: MarTech
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Marketing Automation in education
The educational sector struggles with many challenges. Some of them entail getting more students/participants while others, communicating with the target audience and distributing educational material effectively. In this post, we want to show you how marketing automation can streamline your work, whether you run a university, a language school, or a training company.
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Marketing Automation in the FMCG sector – 5 crucial challenges
FMCG is not the first thing that comes to mind when you think about possible marketing automation applications. However, the truth is marketing automation can help FMCG (and B2C in general) companies reach their customers more effectively and streamline marketing and sales-related activities.
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Customer Data Platform – do you make the most of your data?
CDPs are digital platforms enabling you to gather data about your customers from all the available sources and integrate them in one place. This solution has obvious benefits, just to mention improved data analytics. Today, we want to show you what CDPs are all about and how they can help you improve your sales and marketing efforts.
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Do you use WhatsApp in your company? You probably should
WhatsApp is far more than just a messenger for everyday communication between friends and family. Today, it’s a vital communication tool companies more and more eagerly use to stay in touch with their customers. What should you know about WhatsApp?
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Marketing automation in e-commerce: Huge potential for your business
Marketing automation comes in handy in almost every sector and company, but this technology truly shines in e-commerce. As it happens, in online trade, it’s all about well-designed, repetitive processes. And that’s exactly what marketing automation offers. We want to show you how marketing automation can take your e-commerce business to a whole new level.
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Five ready-made customer segmentation models you can apply today
Have you ever had problems with customer segmentation in your business? Assigning customers to specific groups can be tricky, but it’s also critical to your business’ success. Thankfully, you don’t have to guess what’s the best option. Martech.org recently published a list of five customer segmentation models that you can apply in your strategy.