In early October 2022, Gartner published a study showing that marketers use just 42% of the capabilities available in their martech stack overall.
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Tag: MarTech
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SMS marketing: A worthy addition to your marketing strategy
The first text/SMS message was sent exactly 30 years ago – in December 1992. Today, around 270,000 text messages are sent worldwide daily. This tool has quickly gained traction due to obvious advantages – especially convenience and speed.
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Start using push notifications to stay in touch with customers
Are you looking for a quick and effective way of staying in touch with customers, both on personal computers and mobile devices? If so, consider push notifications as your best bet.
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How to create a marketing automation strategy
So, you’ve heard that marketing automation is a beneficial tool helping your company save a lot of time and money. And while that’s 100% true, you cannot just decide that henceforth, you start applying it in your everyday operations.
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Email marketing automation – what you should know
In this blog post, we want to show you what email marketing automation is all about and how it can streamline your everyday work.
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How to plan sales – a few words about marketing automation scenarios
Can sales be planned? To some extent, thanks to marketing automation scenarios – yes! In this blog post, we want to show you how your sales and marketing-related activities can be automated...
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12 marketing automation tips
Have you already started using marketing automation in your company? Are you satisfied with the results?