On September 29, Digital Journal published the summary of the latest report about the state of the marketing automation market.
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Tag: MarTech
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AI takes over marketing automation
AI changes our world, and marketing automation is no exception. There are three major areas in which marketing automation companies use AI...
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Myths about marketing automation
Although marketing automation has been around for some time now, there are still some misconceptions about this technology. MarketingProfs listed eight of the most popular MA myths.
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Three business areas you should automate
Automation can refer to many activities, but you should consider three crucial ones in your company. If you’re considering implementing marketing automation in your business, concentrate on email marketing, recruiting, and data management.
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Content recycling – give your texts a new life
Do you have blog posts or other texts that you feel are really good? Maybe they get many views, even months after publishing, or they rank high on Google or attract many new clients to your company. Whatever the reason you value a given text, it’s worth thinking about recycling or repurposing it. This way,...
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How martech ups your marketing and customer service game
Martech is not just a fancy solution for companies with too much money that want to save time. Thanks to martech, you can significantly improve your marketing, sales, and customer service efforts in at least four ways. Let’s take a closer look at them. Martech comprises many different tools and online platforms that support companies...
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Measuring the efficiency of marketing activities
When you decide to run a marketing campaign, you surely expect specific results. But how can you assess whether the given campaign achieved its goal? How can you measure the efficiency of your marketing activities? That, of course, depends on what you’re actually doing. Let’s have a look at some common options. Of course, we...