Myths about marketing automation
Although marketing automation has been around for some time now, there are still some misconceptions about this technology. MarketingProfs listed eight of the most popular MA myths. Let’s have a look at some of them.
The first myth is that marketing automation replaces manual processes. That’s not entirely true. MA streamlines and automates repetitive actions, but cannot fully replace manual work or processes, at least not yet. The second myth is that marketing automation is only about email marketing. Take a look at our list of features, and you’ll know it goes much further!
The third myth we want to mention is that marketing automation is for B2C companies only. That’s not true; many B2B companies eagerly use MA in their marketing activities and with great success. In fact, many elements of the sales funnel can be automated even in B2B.
Do you want to discover five other myths? Go to the MarketingProfs website to find out more.