Home > MarTech > Page 9

Tag: MarTech

Post
email marketing strategy

Is your email marketing strategy good enough? Let’s find out

Email marketing can be extremely effective. However, for this tool to work flawlessly, you need a well-thought-out plan and an email marketing program to help you achieve your goals. And how can you make sure that’s the case? Perhaps it’s time to audit your email marketing strategy. Here are the most important things you need...

Post
email marketing

What emails are most successful in e-commerce?

In August 2022, there was a study conducted by Bluecore on the efficiency of different types of e-commerce emails. As it happens, welcome emails have the highest open rate (over 45%). What else can you take from this research? Every online store sends hundreds of emails every month. But which of them are the most...

Post
martech stack

How to succeed with your martech stack

The martech stack can be a vital help in your everyday work. However, to make it effective, you must stick to five crucial elements. As it happens, adding new tools or optimizing your martech stack is not necessarily easy. What should you do then? First, every element of your martech stack must be aligned with...

Post
MarTech

MarTech solutions need to be better

That’s the main conclusion from the recent 2022 MarTech Replacement Survey report. Marketers working with the martech stack are looking for products offering better features, including enhanced integration capabilities (54% answers) and more data centralization options (50%). Other elements that are important to modern marketers comprise the ability to measure ROI (50% answers), improved customer...

Post
customer experience

Martech improves customer experience!

Do you want to improve CX in your company? In the omnichannel world, you need to provide users with what they need, when they need it, and through the channel they prefer. Martech can help you significantly with this task; to be more specific – you need two types of tools. The omnichannel model assumes...

Post
#rd party cookies, google

A new ebook on the cookieless world and its impact on martech

In January 2020, Chrome announced that they are going to make third-party cookies obsolete. The marketing world has been trying to cope with that news ever since. And that is what the authors of the new ebook “A Cookieless World: The Shifting MarTech Landscape” are interested in. It’s a study conducted among Fortune 500 marketing...

Post
Metaverse

What is metaverse, and what does it mean for the MarTech sector?

Metaverse is one of the major marketing/IT buzzwords. Still, a lot of people don’t get it, though. If that applies to you, be sure to take a look at the takeaways from a lively roundtable discussion between three CEOs involved in the metaverse. The number of companies involved in the metaverse market is already counted...