According to a study conducted by Incisiv earlier this year, the majority of retailers expect the complexity of their digital operations to grow in 2023.
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Tag: report
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The marketing automation market is expected to grow at over 2% annually
On September 29, Digital Journal published the summary of the latest report about the state of the marketing automation market.
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MarTech solutions need to be better
That’s the main conclusion from the recent 2022 MarTech Replacement Survey report. Marketers working with the martech stack are looking for products offering better features, including enhanced integration capabilities (54% answers) and more data centralization options (50%). Other elements that are important to modern marketers comprise the ability to measure ROI (50% answers), improved customer...
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Gartner names Geniuses
Gartner is an American consulting company known, i.a., for its involvement in the digital marketing sector. One of their activities is called Digital IQ Index. Gartner analyzes companies worldwide and publishes a list of those that excel in digital marketing (so-called Geniuses). We’ve just discovered a list of 45 such companies. The current list of...
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