A website is not only a matter of presenting content and products. It is also a matter of effectively delivering this content to users. The most important thing is that your website is easily accessible and understandable, both for customers and search engines. An SEO audit is an integral part of every marketing strategy. Let's see how to conduct a comprehensive SEO audit step by step and how Marketing Automation can help you achieve better positions in search results.
On 18 August 2022, Google announced on their blog a new update in their indexing policy. It’s called Helpful Content, and it significantly changes how Google bots look at websites, blog posts, and other texts that you publish. So, what’s new? Not that long ago, many SEO specialists encouraged business owners to create content just...
49% of shoppers say they use Google to discover or find a new item or product. That’s why, in short, you should take care of the positioning of your website on Google. This way, you can attract more customers, close more deals, and sell more products. However, to achieve that goal, you need SEO. And...
Nowadays, these two disciplines – SEO and content marketing – go hand in hand when it comes to online promotion and the visibility of your website. We could even say that content marketing is one of the crucial SEO techniques. But to make it effective, it has to take SEO requirements into account. And that’s...
