Marketing automation is your passageway to more sales, more people reaching out to your company, and higher AOV (average order value) rates. In this year’s last post, we want to show you how marketing automation can help you give your sales a solid boost. It’s your must-read as you’re planning sales and marketing activities in 2025!
On our blog, we frequently say that marketing automation streamlines your work and helps you save a lot of time. And that’s 100% true! However, there is one more benefit that’s worth your attention – higher sales. Let’s talk a bit more about that.
What do you need to grow sales?
The truth is that sales (or more sales) are a direct result of several elements, not just marketing. For people to buy from you, you need more than just effective marketing. Other elements that must come together include:
- Good offer (your target audience needs to actually benefit from your offer, it has to be meaningful and well-priced)
- Good website (your website is at the very center of everything you do online; without a good website, you won’t close many deals)
- Good timing (if your offer is seasonal, you need to take this into consideration; you won’t sell many winter tires in June)
- A USP (unique selling point – why people should buy from you and not your competition?)
- Good prices (if you are significantly more expensive than your competition offering a very similar service, you will struggle to get clients, especially if you can’t prove that you deliver significantly better results).
As you can see, there are many moving parts that need to be taken into consideration. If those elements don’t work as they should, you can spend millions on marketing and still struggle to get clients or customers.
But what if those elements do work, and your offer is simply worthwhile? Then, marketing is where you make or break your business. If you have a good offer, a good website, etc., all you need is an effective marketing strategy that will get people through your door.
And this is where marketing automation steps in the game.
How marketing automation helps you grow sales
Marketing automation is something more than just putting some emails and push notifications on auto-pilot. It’s a comprehensive marketing strategy that enables you to benefit from a number of interesting avenues of digital marketing. Those avenues will help you reach your current and potential customers more effectively. They help you get more customers and close more deals.
Let’s have a look at a few examples:
Marketing automation scenarios
it’s one of our crucial features. Thanks to MA scenarios, you can create entire communication flows between your brand and its customers. These scenarios react to specific actions taken by your customers and keep the conversation going, gradually moving your leads down the sales funnel.
With well-designed marketing automation scenarios, you can turn initial interest into readiness to buy. Naturally, this will result in more customers coming through your door! They especially come in handy when it comes to such things as:
- Distributing lead magnets and special offers
- Sending automated emails (e.g., with order updates)
- Nurturing customers’ interest
- Rescuing abandoned processes (we’ll talk more about them in a moment)
Personalization and segmentation
These two marketing strategies are almost impossible without automation. Use our tools to segment your customers in a way that matches their profiles and interests and then personalize communication with every single person in your database.
Personalized and well-segmented messaging is by far more effective than sending out mass email campaigns that say the same thing to 1,000 different prospects. If you want to close more deals, you need to take into account what your customers really want, what their previous interactions with your company were, and what elements of your offer may resonate with them.
This way, you can create tailor-made communication and special offers that are more likely to work and get you more customers. Both strategies are possible thanks to our contact database management feature.
Retargeting
Not everyone will buy right away from you. But what do you do with those lost prospects? Do you chase them and keep reminding them about your offer? If you don’t, you likely lose dozens of sales opportunities! People frequently abandon processes because something interrupted them, or they simply forgot about your company or deal.
Retargeting helps you rescue those lost sales opportunities. Of course, you won’t rescue them all, but even if you can close five or 10% more deals, that’s a huge win for your business! With iPresso, you can utilize retargeting to keep in touch with people who are interested in your offer, even if they haven’t placed an order yet.
And if you can offer them something special as well, your odds of closing a deal are growing rapidly!
Loyalty tools
Lastly, marketing automation comes in handy when it comes to regular customers in your company. If you have such customers, why not create a loyalty program that will allow them to save some money as a reward for being loyal to your brand? With iPresso you can easily, quickly, and cheaply implement loyalty and monetization programs based on points, e-coupons, and other mechanisms (depending on your business profile and creativity).
A loyalty program is a great way of saying thank you to your customers. But you also get something in return – more regular customers who shop with you because it’s simply a good decision!
Wrapping up
As you can see, marketing automation actually helps you sell more! Make good use of the tools we mentioned in this article, and shortly, you will see increase in your sales levels as well as revenue. And if you’re not yet using marketing automation, the beginning of the year is a perfect moment to start.
Make 2025 the best year in your company’s marketing! And do so by introducing iPresso to your marketing strategy. We are a true marketing automation powerhouse, giving you access to everything you need to take your marketing to a whole new level.
And you can test our platform for 30 days entirely for free! You can start even today by filling out and sending us this short form. Our team will handle the rest for you!
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