Surely you know that ads can attract many new customers. One of the most effective ways to promote your brand is to use Google Ads. There you have various options for creating ads, both graphical and also in video form. Your campaigns can be even better and more profitable if you combine Google Ads with iPresso Marketing Automation.
What you need to know about integrating with Google Ads
There are two types of Google Ads accounts: client and manager. The client account gives you individual access to create marketing campaigns. In addition, you can also manage and monitor campaigns. If you run a business, you are sure to already have a client account set up, and it is through this account that your ads reach your audience. A manager account is used to manage the ads of multiple users from one place, so when integrating with iPresso, such an account is handled by us. It is not an account for creating ads, but with its help you can control accesses and get reports of plugged client accounts, as well as make updates.
Why you should integrate iPresso with Google Ads
We think that you are not going to burn through your budget on ineffective campaigns. By combining Marketing Automation with Google Ads, you will easily analyze which elements you need to improve. In addition, with customer segmentation, your content will always be properly tailored to a specific user. By sending segments from iPresso to Google Ads, your ads will go specifically to contacts from your database, so only people who are genuinely interested in your products will see them. Thus, your campaigns will be much more effective and without spending millions, and you will save a lot of time.
In which industries can you use Marketing Automation to optimize Google Ads
Of course, Marketing Automation in combination with Google Ads will work well in many different sectors:
- E-commerce – using customer segmentation, you can precisely target campaigns only to specific groups. Users who are looking for premium luxury products will only be shown ads that are better suited to them. Those looking for the latest collection will be shown previews of new products, and you will no longer organize misguided campaigns.
- Finance – in the financial sector it is extremely important to tailor your offerings to specific needs. Thanks to segmentation you will offer your customers services, perfectly tailored to each of them.
- Education – with a very diverse offer of, for example, language courses, you can create several campaigns only to those people who have previously shown interest in a particular course, and adjust ads according to the level of language proficiency.
- Tourism – taking into account the interests and activities of your contacts you will prepare different ads taking into account, among other things, the previous preferences and past choices of specific customers. Lovers of the exotic will be offered trips to tropical regions, while fans of history and art will be shown trips to the most famous capitals with world-famous monuments.
- Media & Entertainment – in the entertainment industry, segmentation plays an important role, as everyone has his or her own preferences, and only properly selected advertising will make the customer want to use the given services. Instead of advertising only the most expensive option to everyone, it is best to segment customers so that some will be shown additional movie packages and others sports or children’s packages.
Summary
Using automation to optimize Google Ads campaigns will make your ads more effective and attract customers with a real interest in your products. Integration with Google Ads is based on segmenting customers in iPresso and transferring relevant data from the system so that you can create Google campaigns exclusively for specific groups.
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