Do you have movie and series premieres on your streaming platform? Do you have an online store and are launching the latest collection? Store premieres certainly can’t go unnoticed. What if… the novelties sold themselves and automatically displayed to those interested?! If you don’t know how to do it, we come to help!
Why don’t ads for the latest products and services work?
First of all, you need to remember that every audience is different, and in industries such as e-commerce, new products appear practically every day. By advertising all products, you expose yourself to costs. By choosing only one or two that you think are the most interesting, there is a high risk of mismatching the audience. Fortunately, iPresso has a solution for this! Through the use of unique tools, the system will select for the customer the most interesting goods from the new collection based on their interests and activity on the site. MA scenarios allow you to send messages with personalized recommendations to specific groups, so you avoid burning through your budget, and your recipients are happier and more willing to use your services. Also, make sure your release notifications are attractive. We have a few tips on how best to promote the news.
Recommendation frames will display a premiere offer tailored to the user
There is nothing more annoying than ads for products that are completely different from a person’s preferred ones. With recommendation frames from iPresso, you don’t have to manually choose which products your audience will see. You can insert an assortment file into Feed Manager and display only those products that match the user’s interests. In addition, thanks to the integration with Google Vertex AI, recommendations will change on the fly, and the artificial intelligence will adjust the offers depending on the actions taken. This way, even people with similar searches and preferences can display slightly different goods, and you don’t have to do anything! In the recommendation frames you will put not only goods, but also short descriptions of services or even links to booking offers for, for example, the latest tours that have just appeared on the site.
Pop-ups will encourage everyone who enters the site
When you have an extensive offer, you’re sure to notice that customers are most likely to buy those products that stand out from others, for example, with a colorful border or a large CTA. Marketing automation works great for creating eye-catching campaigns. Properly constructed pop-ups (for example, with recommendation frames) can persuade the viewer to buy. This way you will highlight products from your new offer. You can set the display of a pop-up based on an event, for example, when the user clicks the “table decorations” category button, he or she will see a window with spring napkins and runners, while after selecting “kitchen accessories” the customer will be presented with recommendations of kitchen utensils in pastel colors. Of course, remember moderation and don’t add dozens of pop-ups on the page.
Push notifications will ensure that the recipient does not miss any news
Wanting to advertise launches cannot be delayed. This is important, among other things, when running a streaming platform, where new products must be advertised in real time, well in advance. In stationary stores, reaching the user at the right moment can be a hit, for example, with a limited collection of home decorations and accessories available only during the holiday season. Bunny figurines and egg-shaped decorations are sure to have much higher sales just before Easter. You can advertise new products in real time, such as through web push notifications. All you need is that the contact has agreed to receive notifications in the browser. In iPresso, you have the option to add action buttons to web pushes, so you don’t have to add just one link. This way you will advertise different categories of the new collection. Do you have customers who frequently use your mobile app? Set up mobile push notification dispatches so they won’t miss your news!
Traditional emails or text messages can also come in handy
Some people think that the era of emails is long gone. In fact, e-mail marketing is still one of the most preferred communication channels by recipients. Combined with personalization and dynamically changing content of product recommendations, it can effectively attract customers to take advantage of the latest offer. Use MA scenarios to automate your mailing. To all those who haven’t read the email notifying them of the latest offer within 24 hours, you can set up the sending of additional SMS messages.
Summary: Instead of spending millions on campaigns, automate your marketing!
Introducing new products to your offerings doesn’t have to involve many hours spent on marketing. Marketing automation will promote the products for you, while you take care of other duties in the meantime. Premiere collections will sell in the blink of an eye, and most importantly, all of this will happen without any effort! You’ll save the expense of campaigns that have so far been sent to everyone without any segmentation, and instead you’ll start judiciously planning and setting up messaging in the system triggered by specific actions of the recipient.
Want to automate marketing in your company? Click here and send a brief with basic information, and our experts will contact you immediately and help you with the selection of functionality.
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