How to win back a customer at the last second? This Exit-Intent scenario in iPresso is your last resort.

Every marketer knows the feeling – a customer is browsing a product and their mouse cursor is already moving towards the “add to cart” button, but at the last moment they turn back and close the page. Exit-Intent is a technology that allows you to capture those decisive seconds and convince those who are leaving to stay.

How to turn the seconds before departure into a moment of success?

Is the user about to leave the page? The iPresso system will launch a personalized campaign based on the user’s action. This way, a person leaving your online store will see a different pop-up than a regular customer browsing a specific category.

Statistics show that a properly configured exit intent can recover up to 15% of abandoned sessions. In our opinion, it is worth fighting for these users in a simple way and convincing them to make a purchase. Well-designed pop-ups can be an effective tool for building customer relationships and increasing conversions. In the context of Exit-Intent, they become the last line of defense against losing a potential customer.

iPresso offers several pop-up variants. One of the most popular is a message with a discount code for departing users, for example, “Wait! Here’s a 10% discount on your first order.”

The key to success is message personalization. The iPresso system allows you to display different pop-up variants depending on the pages visited or user behavior.

The power of Exit-Intent scenarios

iPresso allows you to create comprehensive communication paths that are triggered before leaving the page. The customer can see a pop-up: with product recommendations, a discount when certain conditions are met, or a code for free delivery. Thanks to real-time campaigns, the user will immediately see an encouraging message. Is someone showing increasing interest and starting to browse products again? Show them a pop-up with recommendations for similar items.

Here is an example scenario you can create:

• Someone visits the website and browses various products, then wants to close the browser tab.
• When this action is detected, the Exit-Intent scenario is automatically triggered. The user sees a pop-up: “Don’t leave! We have a 5% discount on your order! [code]”.
• The potential customer wants to use the code, so they continue browsing different categories. They add a product to their cart.
• In the scenario, this is another action that triggers a pop-up – this time with recommendations for similar products.
• The user adds the recommended items and completes the purchase.
• They receive an email thanking them for their purchase.

Respond to specific behaviors with iPresso

Context-based Marketing Automation allows you to create even more precise scenarios. For example, clicking on a cost calculator can trigger a pop-up with an offer for a free individual quote, and going to the “Contact” tab will trigger a pop-up with a form to schedule a meeting with a sales representative.

Pop-ups work based on specific user intentions, which significantly increases their effectiveness. You know who the recipient is and send personalized information based on their behavior. This way, you deliver the right message at the right time and can increase conversion.

Capping – how not to overwhelm the customer

Capping is a limitation on the number of times a message is displayed to a specific person. 

An excess of pop-ups can have the opposite effect to the one intended. By setting capping, the customer will not feel “overwhelmed” by messages and, as a result, you will achieve better conversion.

The optimal frequency depends on the industry and type of message. Promotional offers can be displayed more often than educational content, and messages for new users require different settings than for regular customers.

Test and update pop-ups

It is worth testing the timing of the pop-up display, comparing immediate display with a delayed option. Consider whether the colors are appropriately chosen and the button is visible. The CTA content also needs to be optimized; you can compare different versions of the text and see which one got the most clicks.

Summary: Start recovering customers today

Exit-Intent scenarios in iPresso will help you stop a user from abandoning their session at the last minute and turn them into a loyal customer. By combining pop-ups, generated discount coupons, and recommendation frames, you have a chance to convince people to stay on the site.
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