Contact forms play a vital role in almost every lead generation process. With them, you can easily collect customer information and get more subscribers for your newsletter, as well as new customers. And they are extremely versatile and easy to implement. Let’s have a look at how contact forms available in iPresso can aid your lead generation strategy.
Creating contact forms is one of the main tasks of every lead generation specialist. They allow you to efficiently collect data from potential customers/users via your website or landing pages, which is crucial for capturing information from your visitors and prospects.
This tool makes it easier to interact with users, allowing you to collect relevant data to better understand customer needs and adapt your marketing strategy.
Types of contact forms
You can create several types of contact forms that you can implement on your website, depending on your business profile and the services/features you offer. Typical contact forms include:
- Standard inquiry forms in the contact section
- Newsletter sign-up forms
- Product/service inquiry forms (typically attached to specific landing or product pages)
In general, all contact forms have one main goal – to enable your prospective customers/users to reach out to you to express interest in your products/services or to ask about the details of your offer. Usually, contact forms are placed at the end of the page and are designed to help your prospects take the next step and move down in the sales funnel.
You can use your contact forms to:
- Build a contact database to conduct future marketing campaigns
- Collect customer suggestions and opinions
- Improve customer service (contact forms work great with both prospective and current customers)
- Generate more leads and distribute lead magnets
How to make your contact forms effective
There are several elements to consider if you want to create an effective contact form for your business:
Make it short
The rule of thumb is that the contact form should be as short as possible. Don’t ask about the details you don’t really need in your sales strategy. Typically, a name, email address, phone number, and message field are entirely sufficient.
Adding more fields will make your contact form longer and thus make it discouraging to fill out. Remember, the contact form is just the invitation to start the conversation, leave collecting all the necessary details for the next stages of your sales funnel.
Add CTAs leading to your contact form
Your contact form is not a lonely island on your website. If you want to make it effective, there should be CTA buttons/links spread throughout your website leading to the contact field. CTAs can include many elements, such as:
- Invitation to connect
- Booking a free consultation
- Downloading a free asset (i.e., lead magnet)
- Giving access to free trial, etc.
This way, you’re sending a very clear message to your prospects – if you want to get this asset or book a call with us, use our contact form. That’s how we do it on our website:
This particular CTA is located in our menu, and that’s a good place for such a button. You can also place them on each landing page you use for marketing purposes. If it’s a long LP, you can even place two or three CTA buttons on such pages, so that customers don’t have to scroll up/down to find the link to your contact form.
Think about reCaptcha
reCAPTCHA, or simply captcha, is a small verification box that allows you to verify whether the specific inquiry comes from a real person or a bot. It’s not necessary to have it on your website, but if you’re getting some spammy form submissions, you should implement it to decrease the number of such submissions. There are many technical tools that allow you to place a captcha on your website, and the vast majority of them are available for free.
Here at iPresso, we use an enterprise-grade solution provided by Google.
Encourage people to use your contact forms
Another interesting idea is to include some incentives so that people are encouraged to use your contact form. It can be a small benefit, e.g., access to a promotion or a freebie that’s shared only with people who submit a contact form.
This is where marketing automation steps in the game because you can set such a scenario where an automated email with an attachment is automatically shared with everyone who has sent a contact form.
How to use iPresso contact forms
Our contact forms are very easy to use, and you can create them with no coding required. You can create your contact form from scratch or use one of many templates that can also be adjusted to your website’s branding – including colors and fonts. You can also decide on the number, order, and content of individual fields within your contact forms.
Web forms are one of the main features in our marketing automation platform and they are part of many other features within our platform, primarily marketing automation scenarios.
Once your contact form is created, you can “attach” it to other marketing automation tasks and features you use in your company. Our goal is to make using contact forms as easy as possible so that you can benefit from this tool without investing too much time in making them effective.
Use iPresso to aid your lead generation
iPresso is your marketing automation powerhouse. We have over 30 different services and features you can use to make more money, save a lot of time, and optimize your operations. Web forms are part of a much bigger ecosystem that’s at hand for everyone who wants to test this solution.
And speaking of testing, if you’re not yet using marketing automation, we’ve got you covered. We offer free trial access to our iPresso Basic platform so that you can see how web forms and many other tools work in your business.
If you’d like to find out more, just send us this short contact form, and we’ll handle the rest!
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