Nowadays, artificial intelligence is being used in all sectors of the economy. More and more companies are choosing to use AI tools in marketing. Artificial intelligence has tremendous potential, makes marketers’ work easier and, most importantly, saves a lot of time. Learn about the AI tools we recommend to help increase your revenue!
PhotoRoom
Do you want to insert a product photo, but another object appears in the background? Or are you just looking for a tool with which you can remove the entire background and in a few moments? PhotoRoom is a mobile application that makes graphic processing of any photo fun and fast. Thanks to the use of AI, you can not only “erase” unnecessary elements, but even add an AI-generated background to match the theme of the picture and adjust the lighting. PhotoRoom also allows you to automatically correct the background when you modify the objects in the photo (for example, by moving and scaling them). For users of newer phones, there is also an option to improve the resolution of images and add AI elements to match our suggestion (the “retouch” photo option can, for example, generate a realistic-looking coffee mug next to a cake photo).
Midjourney
Midjourney generates images based on prompts, or simple text commands in English, that we write. Unlike other tools of this type (such as the popular DALL-E, developed by Open AI), Midjourney requires a Discord account. Note that the free version allows you to use images generated in Midjourney only for your own use. The company also has paid options, allowing commercial use of graphics. In our opinion, this tool can be a source of inspiration for ongoing advertising campaigns, especially because of the wide possibilities for generating even non-obvious ideas.
Grammarly
This tool checks spelling errors in English texts. Grammarly will check grammar, spelling, punctuation and suggest corrections in relation to the nature of the written work. For example, you can set that the recipients are experts in a particular field, and your text is written in a formal style. The paid version allows you to improve your text through suggestions generated by artificial intelligence, as well as detect plagiarism. The plug-in will also find overused, repetitive vocabulary and suggest word equivalents that do not change the context.
Jasper AI
Jasper AI helps generate marketing content and manage marketing projects (by monitoring progress). Adjusting the tone and style to the audience and adding automatic sentences after providing keywords are just some of the features. In addition, you can upload data or specific texts on which the AI-generated content should be based. Jasper AI allows you to create, for example, social media posts. The software is also popular for generating commercial images based on keywords.
Chat GPT
You’ve probably already heard about this advanced language model from Open AI, and maybe even use it on a daily basis. Chat GPT provides accurate information, answers the questions you ask, and can advise and inspire you to take action. With its help, you can search for the most popular topics this month in a particular industry and create your advertising campaign based on that. Chat GPT allows you to generate text suggestions and personalized messages, which you will then send, for example, via email. This tool will also help you match your content with the language it should be written in. Chat GPT draws information from many different sources, so it’s always a good idea to check its accuracy.
Genius AI
Artificial intelligence-based Genius AI helps you market, sell and grow your business. The software learns from the information you provide, then creates content, images and companies that attract audiences and encourage them to take advantage of your offerings. The use of artificial intelligence also allows you to generate automatic responses to customer messages. Genius AI is available in several languages: Japanese, German, Spanish, Italian, French, Vietnamese, Portuguese and Dutch.
Podcastle
The platform allows you to edit audio and video clips using artificial intelligence. You can remove noise in the recording, cut out unnecessary parts, enhance recordings with AI, and generate a transcription. This is extremely useful when, for example, you are recording a webinar and want to use the material for later blog posts, and manually creating a transcription is too time-consuming. AI features also allow us to save a digital version of our voice and add it to written text.
Creatify
This program is used to create short advertising videos, for example, on social media, using artificial intelligence and product information. All you have to do is enter a URL and Creatify will generate videos in various languages. You can use AI avatars in the videos or create your own digital twin for the video. Additional options include video transcription and artificial intelligence generation of scripts.
AI tools in iPresso
Did you know that iPresso also enables you to use artificial intelligence? In iPresso, we have introduced the integration of recommendation frames with Vertex AI, so from now on, the artificial intelligence itself can recommend the right products to your customers based on their activity.
Summary
Artificial intelligence has wide applications in marketing. With its help, you can generate relevant content and images, match videos to your offerings, and even get ideas for your next advertising campaigns. Have we made you curious about AI tools you can use? Combine marketing automation with artificial intelligence and earn more! Check out all iPresso features – click here!
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