If you’ve recently started a new business, marketing automation can help you achieve your goals quicker and streamline many daily processes in your company. Even a startup can benefit greatly from marketing automation, provided there is a well-thought-out strategy behind what you’re doing. In this post, we want to show you four such tools. All of them are universal and can be of great help in a startup. Let’s have a look at them!
Creating a new business can be a huge challenge. On the one hand, you want to minimize expenses and maximize effectiveness. On the other hand, you want to put as much emphasis as possible on activities and strategies that will deliver positive ROI as quickly as possible. And that’s what these four tools we want to show you are about, too.
The tools we’ve selected are:
- Campaign Planner
- MA scenarios
- Contact database management
- And responding to abandoned processes/remarketing
Let’s take a closer look at each of these tools and see how they can help you in your work in the early stage of your company’s development.
Campaign Planner for a startup
The most effective marketing campaigns are the ones that are a) planned and b) well-thought-out. With our Campaign Planner feature, you can strategize your marketing activities and plan future campaigns across different communication channels.
Our Planner comes in the form of an intuitive calendar where everything is cut and dried. You can plan marketing campaigns in time, divide them by types and marketing channels, and assign specific actions to team members and external contractors (e.g., freelancers and agencies) working with you.
As a result, you can easily maintain full control over every aspect of your campaigns. You can plan when they will start and end, where new stages will be introduced, and what communication channels will be used in the process.
This feature is especially helpful when it comes to recurring occasions and holidays, such as Valentine’s Day, Black Friday, or Christmas.
Marketing automation scenarios for startups
That’s our main tool and definitely the most flexible one. With MA scenarios, you can create automated communication flows that allow you to stay in touch with your target audience with minimal time involvement on your side. Marketing automation scenarios can utilize many other features available in iPresso and can be used to:
- Try to rescue abandoned processes (we’ll discuss that in a moment)
- Distribute promo codes and other marketing materials (e.g., lead magnets)
- Support your PPC campaigns
- Stay in touch with regular customers across different channels
- Provide customers/users with the information they requested, almost entirely on auto-pilot
In practice, MA scenarios are just a series of actions and responses. The customer does X, and your company responds with Y. It sounds simple, but you can create even advanced scenarios from scratch and decide what conditions must occur for a given scenario to be triggered. So, for example, you can create a scenario, where your potential client visits your landing page and sends out the contact form, and your company provides them with a lead magnet tailored to this client’s industry (you can have different lead magnets for different market sectors and, simultaneously, distribute different lead magnets based on what a given person wrote in the contact form).
What are the benefits of such a setting? For starters, the reply can be sent almost immediately, even if someone reached out in the middle of the night. And secondly, you don’t have to reply to every email you get; the vast majority of those submissions can be automated with different MA scenarios. As a result, you increase productivity and save time.
Contact database management in your startup
Where are you storing your customers’ data? Even in 2024, many companies, especially SMEs, store customer data in many different places. This can easily lead to data chaos in your business. if you want to be successful with your startup, you should keep all the customer data in one, well-organized space. This way, you don’t have to worry about losing some of the leads/contacts. And secondly, keeping all data in one place allows you to use it for analytics and marketing purposes and, e.g., craft better copy or send more personalized messages to your recipients.
Our contact database management feature is, in essence, a CRM solution allowing you to store and manage all the contacts in your business in one place. Additionally, this feature can be integrated with other tools in our marketing automation platform, so you can create one effective marketing ecosystem where all the activities and customer information are stored and managed from one dashboard.
Again, this makes your work more efficient and allows you to save a lot of time. And there is one more interesting feature within our CRM – you can create relationships between contacts in your database. For example, if you’re running a healthcare startup, you can assign users to their clinics or family doctors, which allows you to reach new levels of personalized communication.
Does your startup respond to abandoned processes?
Lastly, we want to tackle something that’s frequently an issue in many startups. At the beginning of your business, you want to make the most of every potential lead. You can’t afford to lose sales opportunities willingly. However, many startups don’t respond to abandoned processes (e.g., unsent contact forms). Some of them don’t know how to do so, while others don’t really feel the need to respond.
But the truth is that even if you can rescue 5 or 10% of the abandoned processes in your business, you can significantly increase revenue and get more paying clients. That’s why we believe every startup should master responding to abandoned processes. And with our feature, it’s really simple and effective! This feature utilizes marketing automation scenarios, but it’s focused solely on people who started some sort of interaction with your brand and then didn’t follow through, just like in the example below:
This way, you can respond to both abandoned processes and carts (if you’re running an e-commerce business) and give every lead a chance to come back and use your offer. And as with everything marketing automation, your involvement is minimal. You just need to set specific scenarios and your responses to them, and you’re good to go! Now, iPresso will respond to all the processes that have been abandoned on your behalf. 24/7, all year round.
Give your startup a boost with iPresso!
If you’re working on a startup, marketing automation can give a solid boost to everything you do, both sales and marketing-related. If you’d like to give our platform a shot, feel free to reach out! We know you want to make an informed decision and see whether our platform will prove useful in your business. That’s why we invite you to use our 30-day free trial access (no credit card needed) and see for yourself! All you need to do is send us a short form.
You can do so here!
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