Stop showing everyone the same banners! See how dynamic content in iPresso personalizes your offer and doubles your CTR

A static banner with the words “10% off all tablets” stops working when the customer has seen it five times and is looking for discounted smartphones. Recommendation frames in iPresso work like an experienced salesperson – they recognize the tastes of the audience and present them with exactly what they want to buy.

Why don’t ads with promotional offers work?

Non-personalized messages are boring because the recipient gets the same offers over and over again that they are not interested in. The customer stops paying attention to the ads displayed, and the CTR drops.

Instead of mass marketing, it is better to prepare campaigns with dynamically changing content, tailored to each customer. The iPresso system analyzes user behavior and provides recommendations based on actual preferences. Based on the analysis, customer X will see an ad for the latest laptop, and buyer Y, who is looking for gadgets for gamers, will receive a recommendation for a special mouse and a backlit keyboard.

The recommendation mechanism is easy to use. Feed Manager collects product data. Recommendation frames process information about customer behavior. The result? Each user sees a tailor-made offer.

Integrate recommendation frames with Vertex AI and discover the power of artificial intelligence

By combining recommendation frames with Google’s Vertex AI, the iPresso system will predict which products a specific user may be interested in and, based on this, offer dynamic suggestions (which change as the potential customer takes action). The system also suggests items that are most often purchased together, similar to those recently viewed, or those that are currently on sale.

Imagine this scenario: a customer browses smartphones for several days. iPresso will show them smartphone accessories, cases, headphones – products that they are actually considering when buying a phone. Instead of displaying random products from different categories, the user will only see the models they have viewed and smartphones similar to those they have recently been interested in. This allows you to run effective cross-selling and up-selling campaigns.

Recommendation frames in action – dynamic content in email campaigns

Did you know that a single email template can look completely different for each recipient? With iPresso, this is possible and, what’s more, it’s very easy!

Customer X sees recommendations for gaming equipment. User Y – laptops ideal for packing for travel. Customer Z sees smartphone accessories. Same email, different content, higher CTR. The system automatically selects product photos, descriptions, and prices (which it pulls from the feed). The result? No more emails ending up in spam because the customer received an offer for something they are not interested in.

Want to see recommendation frames in action? Read our case studies and see what else you can use Marketing Automation for.

CTR is growing – how to measure the success of recommendation frames?

Metrics worth tracking:

• Average order value. Personalized recommendations often lead to the purchase of extras, accessories, and complementary products. Research shows that you can increase the average order value by up to 369% compared to non-personalized product recommendations (source: https://tblocks.com/articles/product-recommendations/).

• Conversion rate. More relevant suggestions mean more completed purchases. Customers buy what they actually want.

• Time on site. Personalized content holds attention. Users browse longer when they see things that interest them.

iPresso vs. the competition – why do recommendation frames work better?

Other systems offer basic recommendations such as “customers who bought X also bought Y.” iPresso goes a step further. Our system takes context into account, tailoring campaigns to geographic and behavioral criteria, as well as external factors such as weather. With iPresso, you can build a Marketing Automation platform according to your needs. This means that recommendation frames can be used in any industry. We understand these differences, which is why we have prepared several special, dedicated industry versions of the system for our customers.

Other uses for recommendation frames

Recommendation frames are not only useful in e-commerce. Check out our ideas on how you can use them in other industries:

• Finance – show customers the most popular loans, present bank accounts, or show personalized insurance offers.

• Education – recommend courses tailored to the skills of the student and include links to additional materials.

• Tourism – display recommendations for personalized trips, specific hotels, and special promotional offers.

• Other services – do you run a well-known hair salon? Or maybe you have a chain of restaurants? Recommendation frames are not only a great way to showcase your products and services, but also an attractive way to introduce your employees (along with a description of their skills, training, etc.) who will be serving you.

Summary

Recommendation frames in iPresso mean no more marketing based on the principle of “maybe someone will like it.” It’s a way to display product suggestions that are perfectly tailored to the needs of each customer. With them, you can recommend products, services, and even articles and advice posted on the website.
Want to see recommendation frames in action? Fill out the brief and let’s see how they can improve your company’s results.