On September 29, Digital Journal published the summary of the latest report about the state of the marketing automation market.
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Author: Maciej Mazurkiewicz (Maciej Mazurkiewicz)
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What is and why do you need UGC?
If you’ve never heard that acronym, it stands for user-generated content. It refers to all the content that revolves around brands, companies, products, and services but originates with consumers, not marketers or salespeople. What do you need to know about user-generated content? And what role does it play in your marketing strategy? Let’s find out!...
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AI takes over marketing automation
AI changes our world, and marketing automation is no exception. There are three major areas in which marketing automation companies use AI...
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Myths about marketing automation
Although marketing automation has been around for some time now, there are still some misconceptions about this technology. MarketingProfs listed eight of the most popular MA myths.
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How to encourage customers to leave more reviews
Customer reviews play a crucial role when it comes to your company’s reputation and recognizability. They help other people and companies decide to send an inquiry or start cooperation with your business. However, in order to benefit from customer reviews, you need to get many of them and, if possible, regularly. Let’s see how you...
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Three business areas you should automate
Automation can refer to many activities, but you should consider three crucial ones in your company. If you’re considering implementing marketing automation in your business, concentrate on email marketing, recruiting, and data management.
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What is CMS, and why do you need it?
Not that long ago, creating and managing websites and their content was quite difficult and required at least basic knowledge of the HTML language. Today, it’s all much easier thanks to online platforms called CMS – Content Management Systems. These systems are designed to streamline managing your digital assets, not just related strictly to your website. As a result, you can find a CMS platform that suits your needs, even if you run a large, international business. What do you need to know about CMS? Let’s have a look.