According to Experian Cross-Channel Marketing’s Q3 2016 Email Benchmark Report, abandoned-basket emails are an efficient way of encouraging consumers to complete their transactions. iPresso’s new feature allows marketers not only to automatically send a personalized message to customers who abandoned their carts (or for example, their hotel bookings), but also to carry out elaborate marketing scenarios...
Web push dashboard is a new tool that will enable marketers to stay in touch with the performance of their web push communication.
Smartsupp is a platform that enables marketers to communicate with visitors on their websites in real-time and record their mouse movements and clicks. The data sent from Smartsupp to iPresso provide ability to perform further marketing actions in relation to visitors.
A new option introduced in iPresso allows to grant authorization to various groups of employees or departments of a company to access different parts of customer databases.
Web push notifications are a new channel of personalized marketing communication. They allow marketers to reach web users in real time, both on desktop and mobile devices. In iPresso Marketing Automation such notifications can be triggered automatically to engage customers and react immediately, for example after they’ve abandoned their shopping carts.
The latest The Marketing Technology Universe report from Venture Beat confirms iPresso’s position among the world’s best Marketing Automation solutions. That’s yet another global success of the leading Polish Marketing Automation system.
