As DigitalCommerce360 reports, buy-now-pay-later (BNPL) firms are now targeting business payments. The goal is to provide B2B companies with short-term loans to help them manage their daily business.
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Category: News
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How martech ups your marketing and customer service game
Martech is not just a fancy solution for companies with too much money that want to save time. Thanks to martech, you can significantly improve your marketing, sales, and customer service efforts in at least four ways. Let’s take a closer look at them. Martech comprises many different tools and online platforms that support companies...
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Can you use your website to create an emotional bond with customers?
As it happens, you can! Although a website may not seem like a perfect place to build a bond with your customers (social media should be better, right?), there are at least several ways to build a deeper relationship with your users through this channel. Let’s have a look at them. For starters, you should...
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Is your email marketing strategy good enough? Let’s find out
Email marketing can be extremely effective. However, for this tool to work flawlessly, you need a well-thought-out plan and an email marketing program to help you achieve your goals. And how can you make sure that’s the case? Perhaps it’s time to audit your email marketing strategy. Here are the most important things you need...
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What emails are most successful in e-commerce?
In August 2022, there was a study conducted by Bluecore on the efficiency of different types of e-commerce emails. As it happens, welcome emails have the highest open rate (over 45%). What else can you take from this research? Every online store sends hundreds of emails every month. But which of them are the most...
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87% of B2B companies have problems with buyer intent data
For B2B companies, both large and small, lead generation is still a huge problem. Leadfeeder is a company that surveyed British and American marketing and sales professionals. The results are worrying – as many as 82% of B2B companies continue to find lead generation a challenge. And the fact that the sales process takes more...
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Google introduces the Helpful Content update. What does it mean for your SEO?
On 18 August 2022, Google announced on their blog a new update in their indexing policy. It’s called Helpful Content, and it significantly changes how Google bots look at websites, blog posts, and other texts that you publish. So, what’s new? Not that long ago, many SEO specialists encouraged business owners to create content just...