Effective lead generation and effective communication with potential customers become key elements of success. In this context, contact forms play an important role, not only collecting contact data, but also automating processes and personalizing communication. Let's discover why contact forms are an essential tool for every marketer.
Planning marketing campaigns is becoming an indispensable element of the business strategy of every organization. Effective campaigns do not arise spontaneously, but are the result of a careful process of analysis, strategy and implementation. As the market becomes more complex and demanding, so does the importance of properly planning marketing campaigns.
Fortunes come from saving. It is always worth looking for alternative solutions that will reduce marketing costs and at the same time ensure sustainable growth. The most important thing is to reach new customers and increase the loyalty of current ones. Focus on your existing contact base - you will achieve more effective and cheaper results. Marketing automation will help with this.
![Let’s rescue abandoned carts! A retargeting scenario and best practices [2024]](https://marketingautomagic.com/wp-content/uploads/2024/03/Abandoned-cart-360x360.png "Abandoned cart")
If you don’t have retargeting in place, you lose many potential customers every month – it’s a fact. On the other hand, when you implement retargeting, you can increase the number of orders and customers and for just a fraction of what you need to pay for a new customer. In this post, we want to show you how to make the most of retargeting in your online store so that you can build a more stable online business. Let’s have a look at the retargeting best practices. And later on, we also have a template retargeting scenario you can use!
The people we can attract as potential customers are truly diverse. Therefore, a company that wants to communicate effectively with them should not use a one-size-fits-all approach. The key to reaching the customer is to understand their needs, interests and capabilities, and then tailor our offer to these specific things. Proper grouping of our clients, i.e. division into different categories, is the basis for being able to talk to them in a way tailored to their individual preferences.
First association with results in e-mail marketing? Open rate (OR). However, this is only a small part of the reporting and does not tell the full story of your campaign's performance. Let's look at the topic more broadly, focusing on business goals: sales in the online store, webinar registrations, etc.
If you are an accountant or a consultant, what can marketing automation help you with? The answer depends mostly on the type of business you run, but in every case, you will save a lot of time and streamline several time-consuming processes. In this post, we want to show you how independent professionals can use marketing automation.
