Black Friday is one of the busiest periods for sellers and customers. Proper use of marketing automation can truly maximize your sales results. How to do it?
Post
83 search results for: segmentation
Post
How to implement email marketing in your company
Is email marketing still effective? When executed properly, yes! 77% of marketers have seen an increase in email engagement over the last 12 months. But in order to achieve such results, you need to stick to several principles and work stages. Let’s have a look at them.
Post
How to automate marketing in the travel industry
The past few years have been very difficult for travel companies, primarily because of the recent pandemic. Today, though, things change, and people are more eager to travel. This means that travel and hospitality companies need to buckle up and increase their marketing efforts. And this is where our role begins!
Post
How to automate omnichannel?
More and more companies adopt an omnichannel approach to stay in constant communication with their target audiences across different channels. However, omnichannel can be time-consuming. And this is where automation steps in the game. By harnessing the power of automation in different forms of communication, personalization, and reacting to various customer processes, your company can save a lot of time and maximize its sales-slash-marketing potential.
Post
How to implement Marketing Automation: Part two, next steps
In our previous article on this matter, we told you that marketing automation starts with selecting the right platform, getting to know its dashboard, and integrating it with other tools in your IT ecosystem (e.g., an e-commerce platform or a CRM system). Today, we want to focus on what’s next.
Post
Personalization in Google Ads – reach customers with the right message
When it comes to pay-per-click advertising (e.g., Google Ads), your success depends on three crucial elements: who sees your ads, how attractive your ads are, and how good is the landing page that your ads lead to. iPresso can help you with at least two of those elements. And in this post, we want to show you how.
Post
Marketing automation in the FMCG sector – do it correctly!
If you run an FMCG company, you surely want to reach your customers effectively, both in offline and online channels. The fact is, with marketing automation, you can do so more effectively. In this post, we will show you how to benefit from marketing automation in the FMCG industry.