The introduction of artificial intelligence-based technologies and content automation tools is significantly changing the way valuable information is delivered. In this article, we will focus on the benefits, tools and challenges related to content automation, also analyzing the prospects for its future development.
Tag: communication
How to deal with spam?
Let's step into the world of the most annoying and intrusive digital spam you can imagine. Of course, you are now thinking about those annoying and unwanted emails. True, they are a real nuisance, but it is worth noting that spam is not limited to just this one type.
Is e-mail the best retention tool?
Getting a new customer is half the battle. It may be more difficult to keep it on your brand. Mailing can be a good tool for building relationships with customers and encouraging regular purchases.
What is drip marketing?
Drip marketing is a method of reaching the appropriate target group in an automated way. This is something for which marketing automation will be perfect. How to do it?
What is UTM?
Marketing makes no sense without analytics. When doing any promotional campaigns, it's a good idea to monitor inputs and other activities on the website. With the help of UTM tags, you can identify traffic from external sources. Is it worth betting on UTM? What are the types of UTM parameters? What are the benefits of using UTM parameters? Here we go.
Why do you need content automation?
Tailoring your ads, newsletters, and website content to specific visitors enables you to create a much better UX (user experience) and close more deals. With iPresso’s help, you can automate the content you display to your users and potential customers. Let’s have a look at what options you have at your disposal.
What is affiliate marketing? When is it worth to conducting it?
You have a product with which you want to reach new customers. Your financial condition allows you to share some of the profits. At the same time, you feel that the company's advertising reach does not guarantee sales at the expected level. Maybe you should be interested in affiliate marketing?