Modern-day user is constantly bombarded with lots of information from every direction, day by day. Most of this information contains various marketing offers, so his or her attention is very fragmented. To reach the new user and convert him/her into the client, messages need to be meaningful, enjoyable, and personalized. Without it building a long-term...
MarTech is a sphere that keeps on growing. The amount of accessible tools make a wide spectrum from which every marketer can easily choose something for him/herself to improve daily work and smoothen the road for reaching the company’s goals. The main goal of MarTech tools is to make daily marketing processes easier, more manageable,...
What is the place of Marketing Automation in marketing strategy? Marketing Automation is not a destination, but a means to it. It should be treated as one of the main columns on which your business is based. Each marketing automation tool is just another product, but choose wisely, it could boost your selling strategies. So...
Persona is a model that maps our client along with a set of important features which are important for us. Depending on our needs, we can assign such person interests, characteristic features, skills, needs or requirements. Thanks to the specific classification, we will be able to reach relevant target customers with content that possibly will...
