Creating valuable content is quite a challenge. Being involved in content marketing, you surely know how hard it is to present interesting information that will attract new users. Both the form and style of writing, and even the amount of material, can make a potential customer ultimately choose a competitor. Wondering what's the reason you're not seeing satisfactory results, even though you're creating a lot of content? See the most common mistakes and learn why automation will help you with content marketing.
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Tag: content automation
Why do you need content automation?
Tailoring your ads, newsletters, and website content to specific visitors enables you to create a much better UX (user experience) and close more deals. With iPresso’s help, you can automate the content you display to your users and potential customers. Let’s have a look at what options you have at your disposal.
Is interactive content the next big thing in content marketing?
Yes, at least according to Sara R. Moulton, Head of Content at Playable. She claims that interactive content can help marketers drive more concentrated customer engagement.