Blog iPresso Marketing Automation

Tag - cookies

First party data

It’s time for first-party data

In 2021, Google announced it would end third-party data access from its web browser. Since Chrome is the most popular web browser ever, this change is significant for the entire sector. Additionally, Apple has decided...


Google postpones the death of third-party cookies

Have you heard that third-party cookies will be deleted from Chrome shortly? The “shortly” part is complicated, to say the least. Google has recently announced they will start phasing third-party cookies out in late...