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How to build a loyal customer segment
21 November 202413 November 2024by Articles

How to build a loyal customer segment

Customer segmentation is something we frequently mention on this blog, and for a good reason. With a well-segmented target audience, you can conduct more effective sales and marketing campaigns. In many cases, customer segments are also the basis for special deals and offers that aren’t available to everyone visiting your online store or website. This is the case with the loyal customer segment. Companies frequently want to reward such customers by giving them access to perks that aren’t available to other visitors. Let’s take a moment to find out how to make the most of this segment.

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Building customer loyalty with marketing automation: How to keep customers for longer?
27 August 202420 August 2024by Articles

Building customer loyalty with marketing automation: How to keep customers for longer?

Quite a few companies are struggling with too few customers and a lack of appropriate tools to attract new people interested in their offerings. Those who have already dealt with this problem, however, may be severely disappointed as they continue to fail to achieve impressive results. It is important to remember that having a large number of users interested in our products does not guarantee profits and high sales. What is important is that the customer shows commitment and is willing to come back and use the company's services many times. If you're wondering what you can do to make sure people don't just make one-time transactions with you, this article is for you! We'll show you how to use marketing automation to build customer loyalty.

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Looking for loyal customers? Here’s a recipe for effective use of RFM reports
31 July 202424 July 2024by Articles

Looking for loyal customers? Here’s a recipe for effective use of RFM reports

Getting loyal and engaged customers is very important for anyone running a business. The use of modern analytical tools, such as RFM reports, is becoming increasingly popular in this regard. They allow you to categorize your company's customers, making it easier to personalize your offerings and better tailor your products to a specific audience. We'll show you how you can use RFM analytics.

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customer loyalty
24 August 202210 October 2022by News

What do you know about customer loyalty?

Customer loyalty is the ultimate goal for every entrepreneur and marketer. At the same time, it’s something vague and fickle. After all, customers are primarily looking for the best deals, don’t they? Recently, MarketingTechNews.com published an intriguing list of customer loyalty statistics (mostly from the British market). We’ve gathered the most interesting ones. Here we...