Building a customer base for FMCG brands may not be as easy as it seems. That’s mostly due to the fact that those customers usually do not interact directly with those brands, only via their products. In fact, many FMCG brands are owned by the same company, and customers are not always aware of this fact. So, if you run an FMCG business, what can you do to build a customer base? Here are your options!
FMCG is a challenging sector. If you want to win your customers’ attention, you need to organize consumer promotions that check all the right boxes. And there are several of them to consider! In this post, we’ll show you some of the elements you ought to take into account to organize and conduct the perfect FMCG consumer promotion.
Consumer promotions, such as discounts, coupons/vouchers, loyalty programs, and contests, play a vital role in the FMCG sector, primarily because they engage customers and encourage them to buy more products. However, given the high competition and frequent purchases in this sector, these promotions need to be frequent and effective to make a real difference in the sales and revenue charts. And this is where our role as a marketing automation platform begins. There are five applications on our platform that you can use to streamline the creation and communication of special deals or consumer promotions to your customers. Let’s have a look at them!
Your own consumer base in the FMCG (Fast Moving Consumer Goods) industry is one of the elements that can determine the success or failure of a company. We'll discuss why your own consumer base is so important, what benefits it brings, and how marketing automation can help you build and manage it.
If you run an FMCG company, you surely want to reach your customers effectively, both in offline and online channels. The fact is, with marketing automation, you can do so more effectively. In this post, we will show you how to benefit from marketing automation in the FMCG industry.
Retail companies are just perfect for implementing the omnichannel model. Communication in many different channels, multiple features and offers, as well as personalized product recommendations – all of that can be easily automated. In this post, we want to show you how to use marketing automation in a retail business.
Promotions, special offers, and discounts can be extremely effective when it comes to increasing sales, especially in the FMCG sector, but not only. In this post, we will focus on consumer promotions – how to prepare for them and how to make them effective so that your business can grow and attract more customers.
