Google's decisions with regard to third-party cookies have already been covered on our blog more than once. The first mention of their withdrawal was made more than four years ago, but it was pointed out from the beginning that appropriate tools had to be developed first and the decision was not urgent. The multinational company has postponed many times the dates for the final farewell to 3rd party cookies on their Google Chrome browser, but at the end of July this year they made a surprising decision.
Tag: google
How to encourage customers to leave more reviews
Customer reviews play a crucial role when it comes to your company’s reputation and recognizability. They help other people and companies decide to send an inquiry or start cooperation with your business. However, in order to benefit from customer reviews, you need to get many of them and, if possible, regularly. Let’s see how you...
It’s time for first-party data
In 2021, Google announced it would end third-party data access from its web browser. Since Chrome is the most popular web browser ever, this change is significant for the entire sector. Additionally, Apple has decided to go a similar path, and they introduced a series of privacy-related changes over the last few years. Indeed, marketers...
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What do you need to know about SEO?
49% of shoppers say they use Google to discover or find a new item or product. That’s why, in short, you should take care of the positioning of your website on Google. This way, you can attract more customers, close more deals, and sell more products. However, to achieve that goal, you need SEO. And...
A new ebook on the cookieless world and its impact on martech
In January 2020, Chrome announced that they are going to make third-party cookies obsolete. The marketing world has been trying to cope with that news ever since. And that is what the authors of the new ebook “A Cookieless World: The Shifting MarTech Landscape” are interested in. It’s a study conducted among Fortune 500 marketing...
What is metaverse, and what does it mean for the MarTech sector?
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