How To Prioritize And Qualify Leads With Marketing Automation

How To Prioritize And Qualify Leads With Marketing Automation

Lead scoring is one of the most beneficial features of marketing automation. It allows companies to rank their prospects based on various traits, activities, and attributes, so they know who is ready to buy right now, and who is just entering the funnel.

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91% of companies using Marketing Automation rate it as successful

91% of companies using Marketing Automation rate it as successful

According to the latest study from Ascend2, 32 percent of marketers rate marketing automation as “very successful” at achieving important objectives such as increasing lead generation and improving lead nurturing. 59 percent rated it as “somewhat successful”.

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