Customers abandon shopping carts, as they say. But what exactly does it mean? When they decide to not finalize the transaction, what are the reasons not to buy? The reality is, that people abandon the shopping cart way before they add even one item. How is this possible? Customers abandon shops and their services, not...
What are the real effects of your specific marketing activities? Which communication channels are the most successful ones – emails, text messages, web push notifications? What gives you the best conversion rates and highest revenues? Now you can answer all those questions thanks to iPresso’s Campaign reports. Campaign reports in iPresso provide marketers with precise...
IBC is one of the largest and most influential media, entertainment and technology fairs in the world, showcasing 1,700 exhibitors in 14 halls. We’ll be there to discuss the most groundbreaking solutions for OTT media services. This year’s edition of this world-class event will be held on September 13-17 at the RAI Exhibition Centre in...
Data Collector is an iPresso’s advanced feature that allows marketers to gather data on various kinds of activities performed by visitors on their websites, such as clicking a specific button, moving a slider, or filling out a contact form field. This mechanism allows you to collect data on specific contact activities, update their attributes which...
What are the best ways to build long-term relationships with customers and win their loyalty? iPresso provides marketers with numerous tools that allow them to achieve those goals. Building customer loyalty, growing contact database, and carrying out sophisticated marketing campaigns – those are just some of the ways in which marketers employ the iPresso Enterprise’s...
It’s no news that weather conditions influence not only the popularity of specific products, but also customers’ mood and their readiness to go shopping. There are, however, many other types of data, that can directly shape customers’ attitude, preferences, and their willingness to spend money. iPresso Satellite is a trailblazing solution that enables marketers collect...
Meet the representatives of iPresso Media&Entertainment who will take part in one of the main events in the industry – Connected TV World Summit in London. Connected TV World Summit 2019 is the leading thought leadership event for the future of TV. iPresso will be there to explore and share innovative ideas that are poised...
