If you’ve never heard that acronym, it stands for user-generated content. It refers to all the content that revolves around brands, companies, products, and services but originates with consumers, not marketers or salespeople. What do you need to know about user-generated content? And what role does it play in your marketing strategy? Let’s find out!...
AI changes our world, and marketing automation is no exception. There are three major areas in which marketing automation companies use AI...
Automation can refer to many activities, but you should consider three crucial ones in your company. If you’re considering implementing marketing automation in your business, concentrate on email marketing, recruiting, and data management.
Do you use promotions and discounts in your online business? As it happens, you should! And there are at least five good reasons why they should be a part of your marketing-slash-sales strategy.
E-commerce is rapidly changing; that’s why it’s so important to stay up to date with everything going on in this sector. Thankfully, we have many market trends that help us understand the current condition of online trade.
Martech is not just a fancy solution for companies with too much money that want to save time. Thanks to martech, you can significantly improve your marketing, sales, and customer service efforts in at least four ways. Let’s take a closer look at them. Martech comprises many different tools and online platforms that support companies...
Customer loyalty is the ultimate goal for every entrepreneur and marketer. At the same time, it’s something vague and fickle. After all, customers are primarily looking for the best deals, don’t they? Recently, MarketingTechNews.com published an intriguing list of customer loyalty statistics (mostly from the British market). We’ve gathered the most interesting ones. Here we...
