That’s what the latest online study published by DAC Group revealed. And the bad news keeps coming – 38% of British companies do not have local branch pages, and just less than half (42%) use UTM performance marketing tracking. The study was conducted in seven market categories among over 500 companies. This study perfectly shows...
Artificial intelligence has already entered many sectors and industries. Online marketing is no exception. Thanks to AI, marketing activities are faster and more effective. Let’s have a look at how this tremendous technology transforms digital marketing and how you can implement it in your strategy. Artificial intelligence is a technology designed to help people execute...
In 2021, Google announced it would end third-party data access from its web browser. Since Chrome is the most popular web browser ever, this change is significant for the entire sector. Additionally, Apple has decided to go a similar path, and they introduced a series of privacy-related changes over the last few years. Indeed, marketers...
Two online giants – YouTube and an e-commerce platform Shopify launch a new project together. Will YouTube Shopping take live shopping to a whole new level? Live shopping is when users shop during a live video stream. Although this solution is not yet very popular in Europe, it has many fans in Asia. This form...
Has your marketing adventure just begun? Or maybe you’ve started a new business recently, and you want it to flourish online and attract more and more customers? Whatever the case, you should master the basics of marketing. And we’re here to help! Unlike many people think, online marketing is an extremely vast discipline, comprising technical,...
It stands to reason that if you want your customers to buy more products in your online store, you have to recommend them. Product recommendations can be a source of more orders in your store at a relatively low cost. Still, many stores don’t exploit this technique as effectively as they could. In this post,...
The martech stack can be a vital help in your everyday work. However, to make it effective, you must stick to five crucial elements. As it happens, adding new tools or optimizing your martech stack is not necessarily easy. What should you do then? First, every element of your martech stack must be aligned with...
