AI changes our world, and marketing automation is no exception. There are three major areas in which marketing automation companies use AI...
Post
Tag: marketing
Post
Three business areas you should automate
Automation can refer to many activities, but you should consider three crucial ones in your company. If you’re considering implementing marketing automation in your business, concentrate on email marketing, recruiting, and data management.
Post
5 reasons to use promotions in your company
Do you use promotions and discounts in your online business? As it happens, you should! And there are at least five good reasons why they should be a part of your marketing-slash-sales strategy.
Post
The latest e-commerce trends
E-commerce is rapidly changing; that’s why it’s so important to stay up to date with everything going on in this sector. Thankfully, we have many market trends that help us understand the current condition of online trade.
Post
How martech ups your marketing and customer service game
Martech is not just a fancy solution for companies with too much money that want to save time. Thanks to martech, you can significantly improve your marketing, sales, and customer service efforts in at least four ways. Let’s take a closer look at them. Martech comprises many different tools and online platforms that support companies...
Post
What do you know about customer loyalty?
Customer loyalty is the ultimate goal for every entrepreneur and marketer. At the same time, it’s something vague and fickle. After all, customers are primarily looking for the best deals, don’t they? Recently, MarketingTechNews.com published an intriguing list of customer loyalty statistics (mostly from the British market). We’ve gathered the most interesting ones. Here we...
Post
Just 44% of UK businesses respond to online reviews!
That’s what the latest online study published by DAC Group revealed. And the bad news keeps coming – 38% of British companies do not have local branch pages, and just less than half (42%) use UTM performance marketing tracking. The study was conducted in seven market categories among over 500 companies. This study perfectly shows...