Almost every successful marketing campaign starts with selecting the target audience. This means you need to have some contacts/recipients in your database. And when you do, you need to effectively manage this database so that you can reach your users/customers with a tailor-made message and benefit from full personalization. Let’s talk a bit more about that.
Purchasing habits of many customers depend on external conditions. Clothes, sporting goods, outdoor equipment, even grill-related products – we buy these things mostly when conditions outside are favorable. At iPresso, we understand this dependence; that’s why we introduced iPresso Satellite to our offer. It’s probably the very first marketing automation system that reacts to external conditions. Let’s have a look at it.
Creating a new marketing campaign is not always easy. There are many things to think about, including target audience, offer, copy, and layout. And today, we want to focus on that last element. The visual side of your ads, pop-ups, and newsletters is incredibly important, as the majority of people are visual learners. So, how can our Theme Creator streamline your work? Let’s have a look.
FMCG is not the first thing that comes to mind when you think about possible marketing automation applications. However, the truth is marketing automation can help FMCG (and B2C in general) companies reach their customers more effectively and streamline marketing and sales-related activities.
The company surveyed 100 senior-level marketing executives who shared their opinions on the current state of their own personalized marketing.
Martech is not just a fancy solution for companies with too much money that want to save time. Thanks to martech, you can significantly improve your marketing, sales, and customer service efforts in at least four ways. Let’s take a closer look at them. Martech comprises many different tools and online platforms that support companies...
Artificial intelligence has already entered many sectors and industries. Online marketing is no exception. Thanks to AI, marketing activities are faster and more effective. Let’s have a look at how this tremendous technology transforms digital marketing and how you can implement it in your strategy. Artificial intelligence is a technology designed to help people execute...
