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What are the push notifications and how to use them?

What are the push notifications and how to use them?

Quick and convenient form of communication that allows you to provide your customers with almost any message or offer. That’s how briefly push notifications can be described. If you run a B2C company, web push will be a fine addition to your marketing strategy. What do you need to know about them?

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How to set up web push notifications in iPresso?

How to set up web push notifications in iPresso?

Web push notifications are a new channel of personalized marketing communication. They allow marketers to reach web users in real time, both on desktop and mobile devices. In iPresso Marketing Automation such notifications can be triggered automatically to engage customers and react immediately, for example after they’ve abandoned their shopping carts.