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Push notifications in personalized communication – the key to higher engagement

Push notifications in personalized communication – the key to higher engagement

Push notifications can be very effective at keeping your users and customers engaged and interested in your offer. Even though this tool is sometimes undervalued, it’s actually very flexible. And you don’t need much to start using those notifications in your marketing and sales activities! Read on to see how you can make the most of push notifications in your business.

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What are the push notifications and how to use them?

What are the push notifications and how to use them?

Quick and convenient form of communication that allows you to provide your customers with almost any message or offer. That’s how briefly push notifications can be described. If you run a B2C company, web push will be a fine addition to your marketing strategy. What do you need to know about them?

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How to set up web push notifications in iPresso?

How to set up web push notifications in iPresso?

Web push notifications are a new channel of personalized marketing communication. They allow marketers to reach web users in real time, both on desktop and mobile devices. In iPresso Marketing Automation such notifications can be triggered automatically to engage customers and react immediately, for example after they’ve abandoned their shopping carts.