Email marketing is a powerful tool enabling you to effectively reach current and potential customers. However, if you want to succeed, you must ensure your emails and newsletters are engaging and optimized. How can you check that? By using email intelligence.
In the simplest form, you can employ email intelligence by using a tool that will allow you to analyze the effectiveness of your email marketing campaigns (for example, that’s what we offer at iPresso). You can also subscribe to competitive newsletters and analyze every email that you get. This way, you can analyze your competitors’ actions and use this knowledge to improve your emails.
You should primarily concentrate on analyzing:
- How your competition targets their emails
- How their subject lines are constructed
- What they do to make their emails attractive
- What additional solutions they use to boost efficiency
With this knowledge, improving your own newsletters will be much easier!