Webinar lead generation machine. Step by step: from registration, through reminders, to the post-meeting sales sequence

You create interesting content, prepare a series of webinars, but still can’t get the number of leads you want? Or maybe you have a problem with the quality of leads that don’t go through the entire purchase path? We have a solution! With marketing automation, you can create a fully automated sales funnel based on webinars.

Where to start?

Users who visit your website are not clairvoyant. If you are planning a webinar and you don’t advertise it properly or make sure that as many leads as possible go to the landing page and fill out the registration form, you can only dream of success. Preparing materials and developing the entire webinar schedule is just a drop in the ocean of activities designed to encourage purchases.

First, take care of the appearance of the registration page and place a simple form on it that collects only the most necessary data. Do you think that creating a form takes a lot of time and requires knowledge of programming languages? Nothing could be further from the truth! With iPresso, you have a simple Drag&Drop editor at your disposal, thanks to which you can add all the necessary fields in a few moments. What’s more, you can easily ensure a consistent look for all the forms you create, and you can even make your own templates, saving you time on future campaigns.

We hope that instead of using outdated and ineffective ideas to encourage people to subscribe to your newsletter, you will use Marketing Automation and place a pop-up on your main page with the most important information about the webinar and CTA to the registration page.

It is worth mentioning that marketing automation is not just pop-ups or automatically sent emails. Click here and check out all the features of iPresso.

How to build engagement and maintain contact with future customers

The top of the funnel looks good, but that’s not the end of the actions you need to take with your lead. Now do everything you can to keep them thinking about your brand, make them more and more inclined to buy, and prevent them from disappearing into thin air after the webinar. You already have their basic data from the form, so you can use it. Send emails with additional materials to deepen their knowledge and set reminders 24 hours before the webinar.

Has the webinar just started? Remember, this is not telemarketing. Don’t overwhelm participants with a presentation of your products. Of course, you can provide more information about your services during the webinar, but remember that no one came to waste their time watching dozens of advertisements. There is a big difference between insistently emphasizing what product X or Y cannot do and presenting expert knowledge with a single sentence informing that such options can be found, for example, in service Z.

Don’t forget about people who, for some reason, couldn’t attend the webinar live, even though they registered for it and showed interest in the offer. After it’s over, send each registrant a link to the recording.

And now it’s time to sell

Send all participants materials summarizing the webinar with its most important points. At the end of the message, include a CTA with a link to the store or to a form where the lead can provide their exact details to the salesperson.

Don’t forget to ask participants for their impressions of the webinar. Send a link to the survey by email. You can also include a link to your store at the end of the message and give each participant, for example, a 5% discount code for purchases. Upon entering, they will see tailored product recommendations from a specific category.

There is no point in salespeople contacting people who have not even completed the webinar registration form. Marketing Automation will record every action taken by a contact, so that the salesperson will not repeat themselves and will tailor the offer to each individual.

Why is it worth automating funnels?

Are you unsure whether automated sales funnels based on webinars are right for you? See what you will gain:

• Better quality leads – from the very beginning, you obtain basic data about people who are genuinely interested in a given topic.

• Time savings – thanks to iPresso, you will reduce manual tasks and many actions will be performed automatically.

• High conversion rate – salespeople only contact hot leads, which increases the chance of a sale.

• Less work and easy adaptation of individual Marketing Automation actions to different campaigns – do you already have an automated funnel? Just tweak a few things and you can use it for most of your campaigns and different target groups. This way, you avoid the monotony of doing the same things over and over again and make your work easier.

Summary

Automate your sales funnel and guide your lead through the customer journey from their first contact with your brand to the purchase. Preparing a webinar alone is not enough, but with a marketing automation system, you can take care of your future customer both at the beginning of their contact with your brand and at the end, after the planned event is over.
Click here and fill out a short brief to implement automated sales funnels at your company.