Web tracking and media monitoring are crucial elements of successful brand management. These are the features that allow you to immediately learn what is being said about your brand on news sites, social media, blogs and forums.
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Category: iPresso Interview
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GDPR In iPresso: New Capabilities Of Profile Pages
The General Data Protection Regulation (GDPR), which takes effect on May 25, 2018, is aimed at unification of data privacy requirements across the European Union. The regulation will impose new data security obligations on all companies handling EU residents’ personal data. iPresso’s Profile Pages allow companies to ensure that the data they process is managed...
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Send Purchase Data From Ecommerce Platforms Directly To iPresso!
Marketers who use ecommerce platforms such as Shopify can now transfer the data about their customers’ purchases directly to iPresso. This is made possible thanks to the system’s new contact activity – product purchase.
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iPresso’s Extensive Integration With Facebook – Messenger, Lead Ads And More!
iPresso’s comprehensive integration with Facebook takes Marketing Automation to the next level. Now you can not only manage all your social media profiles from one place, but also communicate automatically via Messenger, gather data from Lead Ads, and reach specific groups of users via Custom Audiences.
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Advanced Link Tracking Features In iPresso
Users of iPresso have been able to track which links their subscribers clicked on in their emails campaigns. Now the link tracking feature is expanded to include other communication channels such as web push notifications, and SMS campaigns.
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1 In 4 Internet Users Read Emails Or Newsletters From Brands
Email marketing remains one of the most effective marketing strategies. According to fresh data from GlobalWebIndex, 23% of internet users globally say they read emails/newsletters from brands.
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Personalisation And Real-Time Offers Are Now Necessities
42% of marketers name personalised marketing as their top priority (according to Chartered Institute of Marketing) and companies that create personalised experiences are seeing revenue increase by 6-10% (according to Boston Consulting Group). A new research from Eagle Eye shows that personalisation is no longer optional, it’s a necessity for successful marketing.