Actions on Sites, which include pop-ups, allow marketers to show website visitors dynamic content based on their preferences and activities. Both the content of such a message and the conditions that must be met in order for the system to trigger the communications are specified and launched by users of iPresso.
The global marketing automation software market is forecast to grow at a CAGR of 8.5% to reach $6,929.7 million by 2023, according to a new study by Research and Markets.
FullContact is a powerful fully-connected contact management platform for professionals and enterprises. This new integration will allow you to gather even more information on your customers, enhance context and create personalized messages that improve engagement with your audience.
The General Data Protection Regulation will impose new obligations on data processors from May 2018 on. iPresso introduces new features that will make it possible for marketers to collect and process the data in line with the GDPR.
According to Experian Cross-Channel Marketing’s Q3 2016 Email Benchmark Report, abandoned-basket emails are an efficient way of encouraging consumers to complete their transactions. iPresso’s new feature allows marketers not only to automatically send a personalized message to customers who abandoned their carts (or for example, their hotel bookings), but also to carry out elaborate marketing scenarios...
More than a quarter of media consumption is going to be mobile in 2019, up from 19% last year, according to figures from Zenith’s Media Consumption Forecast.
Which subject line is the most effective? What time of the day gets the best conversion? What sender name should you use to engage more customers? With iPresso’s A/B/X email testing, you no longer have to guess – you can test up to 5 versions of an email and find out which one is the...
