Google's decisions with regard to third-party cookies have already been covered on our blog more than once. The first mention of their withdrawal was made more than four years ago, but it was pointed out from the beginning that appropriate tools had to be developed first and the decision was not urgent. The multinational company has postponed many times the dates for the final farewell to 3rd party cookies on their Google Chrome browser, but at the end of July this year they made a surprising decision.
Tag: cookieless
It’s time for first-party data
In 2021, Google announced it would end third-party data access from its web browser. Since Chrome is the most popular web browser ever, this change is significant for the entire sector. Additionally, Apple has decided to go a similar path, and they introduced a series of privacy-related changes over the last few years. Indeed, marketers...
Google postpones the death of third-party cookies
Have you heard that third-party cookies will be deleted from Chrome shortly? The “shortly” part is complicated, to say the least. Google has recently announced they will start phasing third-party cookies out in late 2024. The official reason is the feedback that Google received from Google Privacy Sandbox participants. They said they needed more time...
A new ebook on the cookieless world and its impact on martech
In January 2020, Chrome announced that they are going to make third-party cookies obsolete. The marketing world has been trying to cope with that news ever since. And that is what the authors of the new ebook “A Cookieless World: The Shifting MarTech Landscape” are interested in. It’s a study conducted among Fortune 500 marketing...