In today's dynamic world, where competition is constantly increasing, time management has become a key element of success. Particularly in marketing, where the speed of response and effectiveness of actions are of great importance, effective use of time becomes a priority. In this situation, Marketing Automation, i.e. the automation of marketing processes, becomes an indispensable tool supporting time and resource management.
Lead scoring is an important part of every lead generation strategy. After all, not every prospect is necessarily a good customer. You want to focus on those leads that are of high quality and are likely to sign up with your company or buy something from you. And this is what lead scoring automation is all about. Let’s see how this feature helps you grow sales.
If you run a small business, you probably don’t want to complicate things and get too many tools doing things you don’t actually need. It is likely you want to focus on things that matter to your business and help you grow. If that’s the case in your company, read on because marketing automation may be right up your alley!
In today's digital world, where competition is increasing and customers' attention is spread across many different communication channels, effectively converting potential customers, also known as leads, into actual sales is a key challenge for companies. In this discussion, email marketing plays an extremely important role. Thanks to its direct and personalized nature, email marketing is not only an effective tool for building relationships with customers, but also a powerful conversion tool. In this article, we'll explore how exactly email marketing can help turn potential leads into actual sales, taking a look at various strategies, tools, and best practices in this area.
In today's changing business world, where the competition is getting stronger and customers are making more and more demands every day, there is no option to be average. What really rules is effective communication. That's why more and more companies use Marketing Automation tools, which not only make life easier by automating marketing processes, but also allow for precise customer segmentation according to their behavior.
If you are conducting marketing automation activities, you surely want to ensure this strategy is bearing some good fruit and that there are some tangible results of your activities. And while KPIs and metrics that you should track depend mostly on what marketing automation tools you are using, there are ten KPIs that are rather universal and important in all companies. Let’s have a look at them.
In most cases, the sales process can be presented in the form of a funnel or pipeline. Usually, we have three key stages of the sales process leading your prospects from initial interest and awareness of your offer to the sale or purchase. Marketing automation can help you at each stage of the process, and because iPresso can be based on sales pipelines – it can all be integrated into one, sales-boosting machine.
