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Marketing automation of the sales process: Key stages

Marketing automation of the sales process: Key stages

In most cases, the sales process can be presented in the form of a funnel or pipeline. Usually, we have three key stages of the sales process leading your prospects from initial interest and awareness of your offer to the sale or purchase. Marketing automation can help you at each stage of the process, and because iPresso can be based on sales pipelines – it can all be integrated into one, sales-boosting machine.

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The role of contact forms: automation and lead generation

The role of contact forms: automation and lead generation

Effective lead generation and effective communication with potential customers become key elements of success. In this context, contact forms play an important role, not only collecting contact data, but also automating processes and personalizing communication. Let's discover why contact forms are an essential tool for every marketer.

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How to generate leads with marketing automation in 2024: 3 steps

How to generate leads with marketing automation in 2024: 3 steps

The majority of B2B companies do marketing with just one purpose – to improve their lead generation. That’s totally understandable – every B2B company needs clients to survive and grow. And this is where marketing automation steps in the game. You can use this tool to enhance your lead generation efforts and, as a result, bring more leads to your company. Let’s see how.

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Campaign planner: new iPresso functionality

Campaign planner: new iPresso functionality

Planning marketing campaigns is becoming an indispensable element of the business strategy of every organization. Effective campaigns do not arise spontaneously, but are the result of a careful process of analysis, strategy and implementation. As the market becomes more complex and demanding, so does the importance of properly planning marketing campaigns.

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How will you save with Marketing Automation?

How will you save with Marketing Automation?

Fortunes come from saving. It is always worth looking for alternative solutions that will reduce marketing costs and at the same time ensure sustainable growth. The most important thing is to reach new customers and increase the loyalty of current ones. Focus on your existing contact base - you will achieve more effective and cheaper results. Marketing automation will help with this.

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Marketing automation and startup: Does it make any sense?

Marketing automation and startup: Does it make any sense?

If you’ve recently started your business, you need to think about a whole list of things, with acquiring clients and staying afloat being the two most important ones. Startups frequently decide to limit expenses, especially at the early stage of development. But there is a big question to answer: Should you save money on marketing automation? Or perhaps it’s a vital aspect of your startup business, and you should invest in it. Let’s have a look.