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How to measure the success of marketing campaigns in 2025? 10 indicators you need to track
28 January 202514 January 2025by Articles

How to measure the success of marketing campaigns in 2025? 10 indicators you need to track

Surely you know that without a correctly defined goal and monitoring whether it has been achieved, it is impossible to conduct marketing activities. After all, you can't say that a campaign was effective without any evidence of it. Moreover, seemingly beneficial advertising does not always produce the expected results, as it may, for example, generate low-quality leads for which your offer is not tailored. In controlling the results achieved, you should track and analyze marketing indicators. Learn about the 10 most important indicators that are useful in marketing.

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10 key marketing automation KPIs you need to track
18 April 202415 April 2024by Articles

10 key marketing automation KPIs you need to track

If you are conducting marketing automation activities, you surely want to ensure this strategy is bearing some good fruit and that there are some tangible results of your activities. And while KPIs and metrics that you should track depend mostly on what marketing automation tools you are using, there are ten KPIs that are rather universal and important in all companies. Let’s have a look at them.

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Basic marketing metrics
14 June 202211 October 2022by ArticlesE-marketing Basics

10 basic marketing metrics you have to know

To fully benefit from online marketing, you have to measure several marketing metrics that inform you on the effectiveness of your campaigns. If the results that you get are not satisfying, you have to implement some tweaks or even bigger changes. On the other hand, when everything goes well, you can focus on optimizing results...

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What is KPI?
17 February 202010 October 2022by ArticlesiPresso Interview

What is KPI?

KPI or Key Performance Indicator is a parameter necessary in the work of every marketing specialist. It shows how effective is the work of a given specialist, and often the entire team. A modern approach to marketing should assume that a single marketing manager or a specialist is not responsible for meeting the KPI’s requirements....

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Most Important KPIs in Marketing Automation
9 January 202010 October 2022by ArticlesiPresso Interview

Most Important KPIs in Marketing Automation

There is no efficient marketing campaign without measuring its results. Every action should be checked to allow conclusions about the current campaign and to design converting actions for the future. Marketing automation allows for very precise targeting of users and paying customers. All these actions are not however floating in space; a campaign has its...

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Marketing KPIs You Need To Track
11 June 201910 October 2022by NewsTips

Marketing KPIs You Need To Track

How successful are your marketing campaigns? How many leads do they generate? What is your lead-to-customer conversion rate? Setting and measuring relevant KPIs allows marketers to stay up to date with all the data, and to make well-informed decisions to improve the results of their actions. Which KPIs should marketers be tracking? Here are examples...

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