Using Marketing Automation can make a great difference for the hospitality industry. It allows companies to create effective campaigns through various channels, use advanced personalization of marketing materials, and get detailed reports on customer traits and activities.
Tag: marketing automation
Dynamic Growth Of Global Marketing Automation Market
The global marketing automation software market is forecast to grow at a CAGR of 8.5% to reach $6,929.7 million by 2023, according to a new study by Research and Markets.
iPresso Has Integrated With FullContact To Provide 360° Insights
FullContact is a powerful fully-connected contact management platform for professionals and enterprises. This new integration will allow you to gather even more information on your customers, enhance context and create personalized messages that improve engagement with your audience.
How To Prioritize And Qualify Leads With Marketing Automation
Lead scoring is one of the most beneficial features of marketing automation. It allows companies to rank their prospects based on various traits, activities, and attributes, so they know who is ready to buy right now, and who is just entering the funnel.
iPresso Allows Companies to Handle Personal Data In Line with the GDPR
The General Data Protection Regulation will impose new obligations on data processors from May 2018 on. iPresso introduces new features that will make it possible for marketers to collect and process the data in line with the GDPR.
Recover Abandoned Carts with Sophisticated Scenarios in iPresso
According to Experian Cross-Channel Marketing’s Q3 2016 Email Benchmark Report, abandoned-basket emails are an efficient way of encouraging consumers to complete their transactions. iPresso’s new feature allows marketers not only to automatically send a personalized message to customers who abandoned their carts (or for example, their hotel bookings), but also to carry out elaborate marketing scenarios...
iPresso’s new Special Action feature to let you run even more customized campaigns
New option in iPresso’s scenarios will allow marketers to maximize the tremendous opportunities provided by Marketing Automation, by enabling them to launch individually tailored, and fully customized marketing campaigns based on external data.