iPresso is now integrated with Slack, a messaging app that allows to organize conversations for a project, a topic or a team. It provides sharing not only of messages, but also of files, images, PDFs, documents, and spreadsheets.
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Tag: marketing automation
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Automated marketing scenarios relieve marketers of repetitive tasks
Marketing Automation scenarios aim to make marketers’ work more efficient by using data gathered in the system to design personalized communications with leads and customers.
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How Marketing Automation helps to save time and focus on strategy – reports
Reports are one of the features of a Marketing Automation system that help marketers to save time and focus on strategy. They provide access to the results of campaigns, allow marketers to track the progress of their goals in real time and show contacts’ attributes and traits in a comprehensive way.
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How to use Marketing Automation scenario to remind your client about an upcoming visit?
Marketing Automation scenarios in iPresso may be used to automatically remind your clients of their upcoming visits (e.g. in healthcare), checkups (e.g. at an automobile repair shop) and any other appointments.
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Marketing Automation revenue totaled $1.8 billion in 2015
B2B Marketing Automation keeps growing rapidly, according to Marketing Land’s B2B Marketing Automation Platforms: A Marketer’s Guide report. In 2015 the revenue of MA systems totaled $1.8 billion, making it the third consecutive year of 50% year-over-year increases.
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91% of companies using Marketing Automation rate it as successful
According to the latest study from Ascend2, 32 percent of marketers rate marketing automation as “very successful” at achieving important objectives such as increasing lead generation and improving lead nurturing. 59 percent rated it as “somewhat successful”.
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iPresso among top Marketing Automation solutions in Venture Beat’s report
The latest The Marketing Technology Universe report from Venture Beat confirms iPresso’s position among the world’s best Marketing Automation solutions. That’s yet another global success of the leading Polish Marketing Automation system.