It is likely, at least according to research conducted by AppsFlyer. Their Connected TV Trends 2022-23 report shows that 98% of businesses believe that CTV advertising will be bigger than mobile advertising.
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Tag: marketing
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New report: The future of personalized marketing
The company surveyed 100 senior-level marketing executives who shared their opinions on the current state of their own personalized marketing.
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What is and why do you need UGC?
If you’ve never heard that acronym, it stands for user-generated content. It refers to all the content that revolves around brands, companies, products, and services but originates with consumers, not marketers or salespeople. What do you need to know about user-generated content? And what role does it play in your marketing strategy? Let’s find out!...
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AI takes over marketing automation
AI changes our world, and marketing automation is no exception. There are three major areas in which marketing automation companies use AI...
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Three business areas you should automate
Automation can refer to many activities, but you should consider three crucial ones in your company. If you’re considering implementing marketing automation in your business, concentrate on email marketing, recruiting, and data management.
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5 reasons to use promotions in your company
Do you use promotions and discounts in your online business? As it happens, you should! And there are at least five good reasons why they should be a part of your marketing-slash-sales strategy.
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The latest e-commerce trends
E-commerce is rapidly changing; that’s why it’s so important to stay up to date with everything going on in this sector. Thankfully, we have many market trends that help us understand the current condition of online trade.