That’s the main conclusion from the recent 2022 MarTech Replacement Survey report. Marketers working with the martech stack are looking for products offering better features, including enhanced integration capabilities (54% answers) and more data centralization options (50%). Other elements that are important to modern marketers comprise the ability to measure ROI (50% answers), improved customer...
Leads, often referred to as prospects, are immensely important for the development of your business. They are especially important in B2B, but B2C companies should also be interested in lead nurturing. In this post, we will show you what lead nurturing is all about, its crucial components, and how it all relates to marketing automation....
The purchasing process can be pictured in many different ways. The most popular and versatile one uses a funnel to show how customers go from the awareness that the product exists to placing an order. A marketing funnel (frequently referred to as a sales funnel) is a common technique for showing your company’s purchasing process....
Adverity is a company that surveyed 300 CMOs across the US, UK, and DACH region. Their findings: 42% believe data hinders creativity, 41% say something exactly the opposite, and 17% remain undecided. The cited study shows that companies generally struggle with managing data in marketing. 30% of marketing teams only review data once a quarter...
Gartner is an American consulting company known, i.a., for its involvement in the digital marketing sector. One of their activities is called Digital IQ Index. Gartner analyzes companies worldwide and publishes a list of those that excel in digital marketing (so-called Geniuses). We’ve just discovered a list of 45 such companies. The current list of...
To fully benefit from online marketing, you have to measure several marketing metrics that inform you on the effectiveness of your campaigns. If the results that you get are not satisfying, you have to implement some tweaks or even bigger changes. On the other hand, when everything goes well, you can focus on optimizing results...
Is generation Z (people born between 1997 and 2012) among your potential customers? If so, forget about traditional ads. They hate them and will do whatever they can to avoid them. In the report published by Bulbshare, we can read that 99% of consumers in this generational cohort willingly skip ads whenever possible. Moreover, almost...
